Introducing the CLiX Series
At Mount-It!, I led the team in revitalizing this product series by working closely with a CG artist to modernize the brand’s visual identity. Together, we updated the listing images and videos to reflect a fresh, contemporary look, guided by the mood boards I curated.
I also collaborated with our video editor to craft dynamic, engaging content that highlighted the products' features. Beyond the visuals, I took a hands-on approach by personally creating the product manuals, ensuring a cohesive and polished presentation across all customer touchpoints.
From Old to Bold: A New Era of Visuals
For this new series, we aimed to create a distinct and elevated look that would make the brand stand out in an ever-evolving eCommerce landscape.
With the rapid advancements in digital content, we chose to render everything in CG, allowing for greater creative control, consistency, and a polished, modern aesthetic that enhances the product presentation.
Art directing the future
By collaborating with our clients, we conducted thorough research on competitors and emerging design trends to ensure our approach was both strategic and innovative. From there, I developed a detailed mood board to guide the CG artist—not just in refining the product aesthetics but also in designing the ideal environments for them to exist in. This cohesive vision ensured that every render felt polished, modern, and perfectly aligned with our brand’s new direction.
Elevate your space
with CLiX
Project Credits
Project manager, art direction, & graphic design: Melissa Arlene Camacho
CG Renders: Ryan Burback
Video Editor: Fadhil